AT&T Unveils Exclusive Smartphone for Top Customers and NBA All-Star Dunk District
AT&T launched a first-of-its-kind smartphone exclusively for its highest-value customers, offering features unavailable through other U.S. carriers. At NBA All-Star 2026, the company unveiled its ‘Dunk District’ pop-up with motorized hoops, NBA 2K gaming stations, custom phone-case design and served as title partner of All-Star Saturday Night’s Slam Dunk event.
1. Exclusive Smartphone Launch
AT&T introduced its first proprietary smartphone reserved for its most loyal and high-value customers. The device incorporates advanced security, optimized network speeds and unique apps not offered by competing carriers, reinforcing AT&T’s premium service tier strategy.
2. Dunk District at NBA All-Star 2026
At NBA All-Star 2026 in Los Angeles, AT&T debuted its immersive ‘Dunk District’ featuring motorized hoops, on-site NBA 2K gaming stations, a digital fan-story wall and a mobile ‘Dunk Bus’ activation. The company also served as title sponsor of All-Star Saturday Night’s Slam Dunk contest and hosted custom lounges, HBCU Classic events and personalized phone-case stations to deepen fan engagement.