Audi cuts 2026 outlook on China weakness, price pressure
Audi lowered its 2026 operating margin forecast to 3%–5% from 5%–7% and revenue outlook to €55 billion–€59 billion from €58 billion–€63 billion, citing worsening conditions in China and pricing pressure.
1. Lower 2026 guidance
Audi cut its 2026 operating margin forecast to 3%–5%, from 5%–7%, and its revenue forecast to €55 billion–€59 billion, from €58 billion–€63 billion. The company cited worsening market conditions in China and continued pricing pressure across key markets.
2. Fourth-quarter outlook
CFO Juergen Rittersberger said Audi expects a significantly stronger fourth quarter. He said details of commitments related to Audi's Georgia plant would be disclosed by the state, while talks with government representatives remain confidential.
3. Industry context
Volkswagen posted its steepest quarterly loss in more than a decade in the third quarter. German carmakers have continued to lose ground in China as Chinese rivals gain ground in Europe with competitive pricing and advanced EV technology.
