Audiencerate CTO Hire and Samba TV, Canva Expand Google DV360 and Gemini Integrations
Audiencerate names Riccardo Fabbri as CTO to develop AI infrastructure uniting first- and third-party data for SME platforms via Postel-Microsoft ties and media agencies through Google DV360 integration. Samba TV’s Project Gravity adds real-time identity resolution for first-party data on Google DV360, while Canva embeds design tools within Google Gemini.
1. Audiencerate Appoints Riccardo Fabbri as CTO
Audiencerate has appointed Riccardo Fabbri, former Nohup co-founder, as Chief Technology Officer to spearhead AI infrastructure that merges first- and third-party data. He will support SME platforms via Postel and Microsoft cloud services and enhance media agency offerings through Google DV360 integration.
2. Samba TV Launches Project Gravity with Google DV360 Integration
Project Gravity is an independent data activation platform featuring real-time identity resolution and AI-driven audience modeling. It enables seamless onboarding of first-party data to Google DV360 and other major ad platforms, streamlining targeted media buying workflows.
3. Canva Embeds Design Tools into Google Gemini
Canva has integrated its design toolkit directly within Google Gemini, allowing users to generate AI-powered visuals and templates in the Gemini interface. This integration enhances creative workflows and could drive higher adoption of Google’s AI design capabilities.