Matt Maddox, formerly Wynn Resorts CFO and president, has been promoted from president to CEO as Jamie Salter shifts to executive chairman. This marks Salter’s first significant leadership handoff, positioning Maddox to manage day-to-day operations and scale the business.

Salter has indicated that Authentic Brands Group will file for an initial public offering within 12 months, aiming to raise capital to support expansion. He envisions growing the company to a $100 billion valuation over the next five years, leveraging public-market funding to fuel strategic acquisitions and partnerships.

As executive chairman, Salter will concentrate on global growth strategies, including mergers and acquisitions, alliances, and long-term value creation. Maddox’s mandate includes driving organic growth across the portfolio, deepening shareholder value, and building on Authentic’s global commerce platform.