Auto loan satisfaction falls among financially healthy borrowers, J.D. Power finds
XLF•Satisfaction among financially healthy auto borrowers fell 8 points to 735 on a 1,000-point scale in J.D. Power’s 2026 automotive financing study. They account for 47% of auto loan customers, while Audi Financial Services led premium lenders and Ford Credit topped mass-market lenders.
1. Satisfaction declines
Financially healthy auto borrowers’ satisfaction fell 8 points to 735 on a 1,000-point scale in J.D. Power’s 2026 automotive financing study. These borrowers represent 47% of auto loan customers. Their trust in lenders also dropped 8 points to 737, and new-customer experience satisfaction declined 14 points to 736, with fewer borrowers receiving guidance on automatic payments or contacting lenders. Audi Financial Services led premium lenders with 737, while Ford Credit topped mass-market lenders for a third consecutive year with 722.
