Bally’s Pays $157 Million for Bronx Casino Site, Plans 3M Sq Ft Resort

BALYBALY

Shares of Bally’s jumped 6.3% after the company paid $157 million to acquire the former Trump Organization golf course for its new Bronx casino site. The planned three-million-square-foot complex will feature a 500,000-square-foot gaming hall, 500-room hotel and 2,000-seat event center with completion targeted in 2030.

1. Site Acquisition Details

Bally’s finalized a $157 million purchase of the former Trump Organization golf course in the Bronx, securing one of three downstate gaming licenses awarded at the end of 2025. This strategic land acquisition marks a critical milestone for Bally’s entry into the New York City market, positioning the company for significant regional growth.

2. Project Scope and Timeline

The development covers three million square feet and will include a 500,000-square-foot gaming hall, a 500-room hotel and a 2,000-seat event center. Construction is slated to begin following regulatory approvals, with an ambitious target to open the resort by 2030.

3. Strategic Impact and Market Reaction

Investors responded positively, sending Bally’s shares up 6.3% on the acquisition announcement. The project diversifies Bally’s portfolio beyond its current properties, tapping into the lucrative New York market and potentially enhancing long-term revenue streams despite the company’s recent share volatility.

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