Bank of America Debuts Art Consulting for Private Bank and Merrill Clients Post $2.2B Sales
Bank of America Private Bank and Merrill clients gain a new Art Consulting service offering tailored guidance, access to galleries, fairs and auctions, led by Dana Prussian Haney and Caroline Orr. This follows a $2.2 billion New York Fall Auction season, highlighting art’s growing role in wealth strategies.
1. Service Launch
Bank of America Private Bank and Merrill have introduced an Art Consulting service designed to guide clients through art acquisition and collection management. The offering is spearheaded by Art Services Specialists Dana Prussian Haney for Private Bank clients and Caroline Orr for Merrill clients, ensuring dedicated expertise at each stage.
2. Service Features
The program follows a multistep process—initial consultation, strategic guidance, execution support and long-term advisement—providing market updates, research and access to art fairs, galleries, auctions and private dealers. Clients receive unbiased insights on art history, market dynamics and emerging collecting trends to align acquisitions with personal vision and financial objectives.
3. Market Context and Strategy
The launch capitalizes on a $2.2 billion New York Fall Auction season, reflecting art’s rising status as both cultural asset and wealth vehicle. Strengthening its art services suite, Bank of America aims to deepen client relationships, bolster fee-based revenue and differentiate its wealth management offering in a competitive market.