Bank of America Logs 30B Digital Interactions and CashPro $1.2T Approvals
Bank of America recorded 30 billion digital client interactions in 2025, a 14% year-over-year increase driven by 16.6 billion logins (+15%) and 13.3 billion alerts (+12%). Zelle adoption reached 25 million users with $556 billion transacted, while CashPro mobile payment approvals hit a record $1.2 trillion (+15%).
1. Digital Engagement Growth
Clients connected with Bank of America’s digital channels 30 billion times in 2025, marking a 14% increase from 2024. This included 16.6 billion logins (+15%) and 13.3 billion proactive alerts (+12%), with alert subscribers rising to 38 million and 86% of users rating their experience at least 9 out of 10.
2. Erica Virtual Assistant Usage
Erica, the AI-powered virtual assistant, engaged 20.6 million users nearly 700 million times last year, bringing cumulative interactions since 2018 to over 3.2 billion. The tool delivers personalized, proactive financial guidance across mobile and online platforms.
3. Zelle Adoption and Usage
Zelle active users expanded to 25 million, executing 1.8 billion transactions worth $556 billion in 2025, up 16% in count and 18% in value year-over-year. Small business clients conducted over 200 million Zelle payments valued at $126 billion, growing 20% in count and 23% in value.
4. CashPro and Life Plan Metrics
CashPro mobile payment approvals reached a record $1.2 trillion in 2025, a 15% rise, alongside a 20% increase in mobile sign-ins. The Life Plan digital financial planning tool surpassed 21.5 million plans created since 2020, helping clients grow assets by $211 billion, with 15% of users choosing Spanish.