Banks outpace standalone AI assistants in consumer trust on impact data, study finds
XLF•A global study of 11,000 consumers found that 53% to 58% trust banks and payment providers to provide accurate impact information, compared with 27% to 35% for standalone AI assistants. 61% said they would welcome access to impact information through banking apps.
1. Trust in impact information
A global study released November 12 found that banks and payment providers command 53% to 58% consumer trust for accurate impact information, compared with 27% to 35% for standalone AI assistants. Among 11,000 respondents, 61% said they would welcome access to the information through banking apps. The study also found that 36% are deterred from sustainable alternatives by high prices, while 28% cite the time required to research information. It calls for common impact-data standards so AI purchasing agents can reflect consumers’ priorities beyond price and delivery time.
