Baosheng Media management attributes wider first-half 2026 net loss to higher share-based compensation expenses
BAOS•Baosheng Media Group Holdings reported a net loss of $19.22 million for the six months ended June 30, 2026, as revenue fell 77.8% to $62,701. Management cited approximately $14.7 million in share-based compensation and flagged substantial doubt about continued operations.
1. Loss and revenue
Net loss widened to $19.22 million for the six months ended June 30, 2026. Revenue fell 77.8% to $62,701, reflecting fewer customer orders, reduced news-feed advertising rebates and a reversal of advertiser net fees.
2. Expenses and cash
Management attributed higher selling and marketing expenses primarily to approximately $14.7 million in share-based compensation for consultants providing marketing services. A $2.72 million long-term investment impairment also weighed on earnings, partly offset by lower expected credit loss provisions. Management cited losses and $2.9 million in operating cash outflow in flagging substantial doubt about continued operations; cash totaled $727,694.
