Barclays Raises Coupang Price Target to $24; Morgan Stanley Cuts to $29

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Coupang reported Q4 revenue of $8.80 billion, missing estimates by $100 million and logging a $26 million loss while active product customers rose 8% year-over-year to 24.6 million. Barclays lifted its price target to $24, and Morgan Stanley cut its target to $29, both maintaining Overweight ratings.

1. Q4 Misses Estimates and Records Loss

Coupang’s fourth-quarter revenue reached $8.80 billion, falling $100 million short of consensus estimates and resulting in a $26 million loss compared with a profit last year. Active product commerce customers climbed 8% year-over-year to 24.6 million despite the fallout from a November data breach affecting 34 million users.

2. Brokerage Price Target Adjustments

Barclays raised its price target on Coupang to $24 and kept an Overweight rating following the earnings release. On the same day, Morgan Stanley reduced its target from $31 to $29 while maintaining an Overweight stance, citing improving Korean operating metrics and progress in Taiwan expansion.

3. Outlook and Expansion Plans

Management forecasts first-quarter constant-currency revenue growth of 5% to 10% and anticipates a gradual normalization of operations. Regulatory risks in South Korea are easing, and ongoing investments in logistics and technology continue to underpin the company’s expansion in Korea and Taiwan.

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