Barclays Raises Zillow Target to $72; Citizens Cuts to $85 Citing Merger Risk

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Barclays upgraded Zillow to Equalweight on Jan 29 and raised its price target from $66 to $72, implying 34% upside based on projected revenue and adjusted EBITDA growth. On Jan 13, Citizens cut its target from $90 to $85 despite an Outperform rating, citing competitive pressure from Compass-Anywhere private listings expansion.

1. Barclays Upgrade Details

On January 29, Trevor Young at Barclays upgraded Zillow Group from Underweight to Equalweight and boosted its price target from $66 to $72, reflecting expectations of strong revenue and adjusted EBITDA growth in the next year.

2. Citizens Revision and Merger Concerns

On January 13, Citizens analyst Andrew Boone lowered Zillow’s price target from $90 to $85 while maintaining an Outperform rating, warning that the Compass-Anywhere merger’s expanded private exclusives inventory could erode Zillow’s competitive position.

3. Zillow Business Outlook

Zillow operates technology-enabled marketplaces for rentals, construction, agents, property advertising and SaaS transaction solutions, positioning itself for end-to-end digital real estate transactions as the sector faces increasing competition.

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