BAT CEO Tadeu Marroco says evidence-based regulation key to smokeless shift
BTI•British American Tobacco CEO Tadeu Marroco said evidence-based regulation is critical to progress in reduced-risk products and discussed the company’s long-term shift toward smokeless products.
1. Smokeless strategy
In an interview on “The Smokeless Word,” Marroco outlined BAT’s enterprise-wide transformation push and said evidence-based regulation is critical to sustaining progress in reduced-risk products. He framed whether BAT could ultimately sell its last cigarette as a long-term strategic question, and cited execution, adaptability and collaboration as management priorities.
