BAT executives discuss messaging, regulation and smokeless products
British American Tobacco management discussed aligning corporate messaging with regulatory strategy in an interview featuring Pippa Roden and Thibault de Lary de Latour.
Executives highlighted the launch of Omni, efforts to counter misinformation about nicotine, and collaboration to build trust with regulators.
They framed the industry shift toward smokeless products as early-stage, describing the transition as still at “minute four.”
BTI•
