BAT names Pascale Meulemeester as next chief marketing officer as Comin steps down - BTI News | RalliesBAT names Pascale Meulemeester as next chief marketing officer as Comin steps down
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BTI• BAT announces planned CMO transition
- British American Tobacco will replace Chief Marketing Officer Luciano Comin, who steps down from the management board on Feb. 28, 2027.
- Pascale Meulemeester, currently regional director for Asia Pacific, Middle East and Africa, becomes CMO designate on Jan. 1, 2027.
- Meulemeester takes over as chief marketing officer on March 1, 2027, remaining on the management board.
- Celina Li joins on Sept. 1, 2026 as regional director designate for APMEA, becoming regional director and a management board member on Jan. 1, 2027.
- Li was chief commercial officer and general manager, international and ingredients at Ocean Spray; previously held senior roles at Coca-Cola.
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