Bath & Body Works Launches in 600 Ulta Beauty Stores on July 12
BBWI•Bath & Body Works will debut its hand soap, body cream, three-wick candles, fine fragrance mists and Wallflowers air fresheners in over 600 Ulta Beauty stores and online starting July 12. The rollout includes exclusive launch items—White Barn Neutrals candle line, a mini fragrance mist set and Juniper Breeze scents.
1. Partnership Details
Bath & Body Works has partnered with Ulta Beauty to place a curated selection of its body care and home fragrance products in over 600 Ulta stores nationwide and on Ulta.com, beginning July 12. Shoppers will find hand soap, body cream, fine fragrance mists, Wallflowers plug-in air fresheners and its signature three-wick candles across Ulta’s beauty discovery destinations.
2. Exclusive Offerings
The Ulta launch features three exclusive items: a White Barn Neutrals three-wick candle collection, a five-fragrance Mini Fine Fragrance Mist Set and the return of Juniper Breeze in both fine fragrance mist and body cream formats. These exclusives are designed to drive trial among Ulta’s highly engaged beauty and home fragrance consumers.
3. Strategic Rationale
Bath & Body Works sees Ulta Beauty as a discovery-led channel complementing its own stores and Amazon convenience offering. The partnership targets new, fragrance-enthusiast shoppers while filling a home fragrance gap at Ulta, as part of a broader marketplace expansion that also includes Amazon and college bookstore distribution.
