Beamr has introduced VISTA, a managed platform that enables scalable subjective quality testing by engaging real viewers in production-speed experiments. The platform bridges the gap between fast but unreliable objective metrics and slow, costly lab tests by delivering decision-ready, statistically validated results in days.

At NAB Show 2026, Beamr will showcase VISTA’s application in validating NVIDIA RTX Video Super Resolution, upscaling from 720p to 4K. In tests compressed with CABR, 60 qualified viewers rated VSR outputs higher than bicubic upscaling with 95% confidence, demonstrating robust perceptual quality gains.

VISTA could open new revenue streams by offering media and entertainment teams rapid, reliable quality validation services. The partnership demonstration with NVIDIA underscores potential for broader industry adoption and strengthens Beamr’s positioning in AI-driven video optimization markets.