Beco Capital leads Amaani’s $5 million Series A round for AÏZA beauty brand
ULTA•Beco Capital led Amaani’s $5 million Series A round in September 2026, alongside Peak XV and Homegrown Ventures. Amaani owns AÏZA, a Dubai-based beauty brand that has expanded across the UAE, Saudi Arabia and the wider GCC since its 2025 commercial launch.
1. Funding round
Beco Capital led Amaani’s $5 million Series A in September 2026, alongside Peak XV and Homegrown Ventures. Amaani owns AÏZA by Amaani, a Dubai-based “masstige” beauty brand for GCC consumers featuring regionally inspired ingredients and clinical actives.
2. Retail expansion
Since its 2025 commercial launch, AÏZA has expanded across the UAE, Saudi Arabia and the wider GCC, supported by repeat customer demand. Ulta Beauty selected the brand for its first UAE stores, where it has ranked among top performers since opening.
