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Best Buy, Amazon Expand Multiyear Fire TV Partnership - BBY News | Rallies

Best Buy, Amazon Expand Multiyear Fire TV Partnership

BBY•2026-09-23

Best Buy and Amazon expand Fire TV partnership

Best Buy and Amazon expand multiyear Fire TV partnership for connected TV advertising.
Best Buy Ads will use Amazon Ads AI-powered technology beginning February 2027.
Fire TV will remain exclusive software on all Insignia TVs produced by Best Buy.

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