Best Buy Q1 EPS Rises 11% as Emerging Categories Double Sales
BBY•Best Buy reported Q1 2027 comparable sales up 2% with adjusted EPS rising 11% to $1.28 and an operating margin of 4.1%. Emerging categories like AI glasses, 3D printers and collectibles saw sales double, marketplace GMV hit $250 million and 65% of online orders were ready within one day.
1. Q1 Financial Performance
Best Buy delivered Q1 2027 comparable sales growth of 2%, surpassing guidance, with adjusted diluted EPS increasing 11% to $1.28 and an adjusted operating margin of 4.1%.
2. Online Sales and Fulfillment
Online sales accounted for 32% of total revenues, with 65% of digital orders delivered or available for pickup within one day, up from 60% last year.
3. Emerging Categories and Marketplace Growth
Sales in emerging categories including AI glasses, 3D printers and collectibles doubled year-over-year, while domestic marketplace GMV reached approximately $250 million, contributing over 4% to domestic sales growth.
4. Outlook and Inventory Management
Management anticipates Q2 comparable sales around 1% due to lapping last year’s Switch 2 launch, and has pulled forward computing inventory to mitigate cost increases, expecting elevated inventory levels in Q3 as it aligns stock with demand.




