Beyond Meat Partners with Big Geyser for 26,000-Outlet Protein Drink Rollout
Beyond Meat has partnered with Big Geyser to distribute its Beyond Immerse protein drinks in over 26,000 grocery, drug, convenience and mass-market outlets across New York metro. Each flavor delivers 20g protein, 7g fiber, 100 calories, vitamin C and electrolytes, with no sugar alcohols or dairy.
1. Retail Distribution Deal
Beyond Meat has signed a retail distribution agreement with New York–based drinks distributor Big Geyser to place its Beyond Immerse beverage line in more than 26,000 outlets across the New York metropolitan area, covering grocery, drug, convenience, mass-market and foodservice channels.
2. Product Specifications
Beyond Immerse is available in Peach Mango, Strawberry Lemonade and Cherry Berry flavors, each containing 20 grams of pea protein, 7 grams of fiber, 100 calories, vitamin C and electrolytes, with no sugar alcohols, dairy or whey protein.
3. Expansion Strategy
CEO Ethan Brown stated the company will gather consumer feedback and adjust its beverage platform step by step, initially focusing on regional natural stores before moving into broader mass-market outlets beyond its direct-to-consumer test launch.