Bilibili Q4 Net Profit Soars 478% to RMB514M as Revenues Rise 8%
Bilibili’s fourth-quarter revenue rose 8% year-over-year to RMB8.32 billion with net profit surging 478% to RMB513.9 million, and adjusted net profit up 94% to RMB878.4 million. For full-year 2025, revenues climbed 13% to RMB30.35 billion and the company delivered its first GAAP net income of RMB1.19 billion.
1. Q4 Financial Results
Bilibili recorded total net revenues of RMB8.32 billion in Q4 2025, up 8% year-over-year, driven by a 27% jump in advertising revenues to RMB3.04 billion and 6% growth in value-added services to RMB3.26 billion. Gross profit rose 11% to RMB3.08 billion, and net profit surged 478% to RMB513.9 million, while adjusted net profit reached RMB878.4 million, up 94%, reflecting improved monetization and disciplined cost control.
2. Full-Year 2025 Performance
Annual net revenues reached RMB30.35 billion, a 13% increase, propelled by advertising revenues climbing 23% to RMB10.06 billion and gross profit expanding 27% to RMB11.11 billion with a 36.6% margin. The company swung to a GAAP net profit of RMB1.19 billion from a RMB1.36 billion loss in 2024, achieving an 8.5% adjusted net profit margin compared to a 0.1% loss margin.
3. User Metrics and Outlook
Daily active users grew 10% year-over-year to 113 million, with average daily time spent per user rising 8% to 107 minutes, underpinning community engagement. Management cited four consecutive quarters of accelerating DAU growth and outlined plans to leverage AI-driven content creation and commercial efficiency in 2026 to sustain growth.