Blink Charging Launches Global Customer-First Transformation Under New CX VP, Surveys 400+ EV Hosts and Drivers
BLNK•Blink Charging appointed Elizabeth Castelluccio as Vice President of Global Customer Experience and launched a transformation to embed real-time customer insights and align support, field operations and customer success under shared accountability. A survey of over 400 EV hosts and drivers reveals demand and reliability gaps, prompting CX enhancements.
1. Transformation Launch and Leadership
Blink Charging has appointed Elizabeth Castelluccio as Vice President of Global Customer Experience and initiated a company-wide customer-first transformation designed to make customer experience a core growth driver rather than a support function.
2. Key Customer Experience Initiatives
The program embeds Voice of the Customer into decision-making, establishes end-to-end customer ownership across support, success and field teams, implements an enterprise account recovery model and introduces real-time operational excellence with uptime management to ensure transparency and speed.
3. Customer Survey Insights
Blink surveyed more than 400 EV charging host sites and drivers to capture attitudes on reliability and convenience; findings show clear demand growth and a gap between current public charging experiences and the convenience level of gas station fueling, underscoring the need for more chargers.
4. Executive Outlook
Leadership expects proactive executive engagement, faster issue resolution and standardized global playbooks to strengthen trust, improve reliability and drive long-term value by embedding a customer-first culture into every business function.
