Block and Uber Expand Square Eats Integration to Six Markets, Add Cash App Pay
Block and Uber extend Square’s Uber Eats integration to Canada, Australia, the U.K., Ireland, France and Spain, enabling restaurants to manage orders, menus and payouts through Square POS. Cash App Pay will launch as a U.S. payment option on Uber and Uber Eats, reaching 59 million active users.
1. Global Integration Rollout
Block will launch its native Uber Eats integration in Canada, Australia, the U.K., Ireland, France and Spain, allowing restaurants to manage orders, menus, modifiers and inventory directly through Square POS and access Instant Payouts for improved cash flow.
2. U.S. Cash App Pay Launch
Cash App Pay will become a payment option on both Uber and Uber Eats in the United States, tapping into 59 million monthly transacting users—primarily Millennials, Gen Z and teens—with special offers and seamless checkout.
3. Ecosystem Synergies
This expanded partnership builds on last year’s Afterpay integration on Uber in Australia, illustrating Block’s strategy to serve both sellers and consumers through Square, Cash App Pay and Afterpay to drive operational efficiency and payment flexibility.
4. Strategic Impact
By combining Square’s restaurant tools with Cash App’s payment network, Block strengthens its ecosystem, potentially boosting merchant adoption, transaction volume and cross-sell opportunities that could enhance overall revenue growth.