Block’s Square deepens OpenTable partnership to unify restaurant reservations and payment data

The rollout targets restaurants in the U.S., Canada, the U.K., Australia, Ireland, and France.

The companies flagged next steps including faster onboarding, smarter reservation workflows, richer guest intelligence, and deeper loyalty and payments integration.

The product covers Square software and hardware, including Square Handheld, aiming to improve loyalty, marketing, and guest engagement decisions.

Block’s Square expanded its preferred partnership with OpenTable to integrate reservations, payments, and guest data into one restaurant view.

The integration links OpenTable guest profiles with Square transaction data to connect bookings to revenue, repeat visits, and lifetime value.