BMO Upgrades Marriott to Outperform with $370 Target; ICC, FIFA Partnerships Drive Growth
BMO Capital Markets upgraded Marriott to outperform with a $370 target, signaling approximately 12% upside. Marriott Bonvoy secured a multi-year global ICC partnership and the official accommodation role for FIFA World Cup 2026 to expand brand visibility and group travel demand.
1. Q4 2025 Earnings Release and Conference Call Details
Marriott International will report its fourth quarter 2025 earnings on Tuesday, February 10, 2026, at approximately 7:00 a.m. Eastern Time. A live conference call for analysts and investors will follow at 8:30 a.m. ET, featuring commentary from President and CEO Anthony Capuano and CFO and EVP of Development Leeny Oberg. The webcast will be accessible via the company’s investor relations site, with a replay and transcript available for one year.
2. Institutional Ownership Adjustments
In its latest 13F filing, Cerity Partners LLC disclosed a 13.1% reduction in its Marriott position, selling 8,488 shares to leave a balance of 56,525 shares. Brighton Jones LLC added 218 shares to reach 8,887 shares, while Empowered Funds LLC increased its stake by 39.1% to 5,805 shares. Woodline Partners LP boosted its stake by 39.6%, acquiring an additional 5,480 shares. Intech Investment Management also raised its holdings by 21.8%, adding 1,079 shares. Institutional and hedge fund ownership now accounts for over 70% of Marriott’s outstanding stock.
3. Analyst Ratings, Price Targets and Strategic Partnerships
Barclays affirmed an equal weight rating with a raised target, Wells Fargo initiated coverage at overweight, and Truist maintained hold status with an upward revision to its target. BMO Capital Markets upgraded its rating to outperform, signaling roughly 12% upside to prior levels. Sanford C. Bernstein and other brokerages have increased targets into the high 300s. On the commercial side, Marriott’s Bonvoy business secured multi-year global partnerships as official accommodation partner for the International Cricket Council and fan accommodation provider for FIFA World Cup 2026, aiming to boost group and event bookings in key international markets.
4. Q4 Guidance, Recent Performance and Dividend Update
Marriott reported third quarter revenue of $6.46 billion and EPS of $2.47, exceeding consensus by $0.09. For Q4, management has set EPS guidance in the range of 2.540 to 2.620, with full-year 2025 EPS projected between 9.980 and 10.060. The company declared a quarterly dividend of $0.67 per share, representing an annualized payout of $2.68 and a payout ratio of approximately 28%.