BNP Paribas Backs Snowflake Despite Databricks Pressure, Unlimitail Deal Expands Reach
SNOW•Snowflake faces pressure from Databricks' rapid growth but BNP Paribas maintains the cloud data platform market can support both providers. Unlimitail has selected Snowflake to power its privacy-preserving retail media across Europe and Latin America.
1. BNP Paribas Supports Snowflake Despite Databricks Competition
Analyst Stefan Slowinski at BNP Paribas noted the broader cloud data platform market supports both Snowflake and Databricks, citing continued enterprise adoption and multi-cloud strategies that favor both providers. He emphasized that while Databricks has demonstrated accelerated growth and added new AI-driven features, the total addressable market remains expansive enough for Snowflake to sustain its strong revenue trajectory.
2. Unlimitail Chooses Snowflake for Privacy-Preserving Retail Media
Unlimitail has selected Snowflake's platform to power its privacy-preserving retail media across Europe and Latin America. The multi-year partnership will enable Unlimitail to leverage Snowflake's secure data-sharing capabilities and scalable infrastructure to deliver personalized advertising solutions while complying with regional data protection regulations.
