BofA Sets $17 Target on Ford, Forecasts Margins Improvement

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BofA reinstated coverage on Ford with a Buy rating and $17 target, forecasting EBIT margins rising above 4.8% in 2026 toward an 8% goal as Model e losses ease and commercial business stabilizes. Ford sold 149,962 vehicles in February with EV deliveries plunging 71%, car sales surging 54.5% and truck and SUV volumes declining.

1. BofA Resumes Coverage with Buy Rating

BofA reinstated coverage on Ford Motor Company with a Buy rating and set a $17 price target, citing favorable regulatory trends that could let Ford prioritize higher-margin trucks and SUVs. The firm projects Model e losses to ease over time and expects EBIT margins to climb from about 4.8% in 2026 toward an 8% target as its commercial division stabilizes.

2. February Vehicle Delivery Trends

In February, Ford sold 149,962 vehicles, a 5.5% year-over-year decline driven by a 71% drop in EV deliveries to 2,122 units and a 21.8% fall in hybrid sales to 12,010 vehicles. Car sales jumped 54.5% while truck and SUV volumes fell 9.4% and 2.4%, respectively, led by a 16.2% decline in the F-Series and a 76.3% plunge in F-150 Lightning deliveries.

Sources

BFM