Booking Holdings Executes 25-for-1 Split Following 16% Stock Slump
Booking Holdings executed a 25-for-1 stock split in April 2026 after its shares dropped 16%, marking the year’s first blockbuster split. Analysts cite MercadoLibre’s $1,835 nominal price, 39% revenue growth in 2025 and forecasted 34% increase in 2026 as key drivers for its split candidacy.
1. Stock Split Execution
In April 2026, Booking Holdings implemented a 25-for-1 stock split to lower its share price and improve trading liquidity. The move represents the first major consumer stock split of the year and follows sustained share price weakness.
2. Impact of 16% Share Price Slump
Prior to the split, Booking Holdings shares fell 16%, creating a valuation discount compared with peers. This price compression heightened focus on short-term market dynamics over the company’s longer-term growth prospects.
3. MercadoLibre as Next Split Candidate
Analysts point to MercadoLibre’s high nominal share price near $1,835 and robust fundamentals—39% revenue growth in 2025 and a projected 34% increase in 2026—as factors making it the leading contender for a future stock split.