Booking Holdings Launches Up to 60% Summer Sale with Randall Park
Priceline has named Randall Park as its new Negotiator and debuts its Unbummer Your Summer sale May 12–25 with up to 60% off vacation packages and 30% off hotels. Offers include $75 off three-night hotel stays, up to 25% off rental cars and $1,000 cruise credit plus $50 port credit.
1. Appointment of New Negotiator
Booking Holdings has appointed Randall Park as the next Priceline Negotiator following a nationwide search and training by original Negotiator William Shatner. Park will serve as the public face of Priceline’s mission to secure deeper travel savings for customers during peak summer travel.
2. Unbummer Your Summer Sale Details
The Unbummer Your Summer sale runs May 12–25 with negotiated discounts including up to 30% off hotels, $75 off stays of three nights or more, up to 60% off vacation packages, 25% off rental cars and as much as $1,000 onboard cruise credit plus $50 port credit. VIP Rewards card members receive an extra 15% off eligible deals.
3. Marketing Campaign Strategy
Priceline will roll out its new Negotiator campaign across TikTok, broadcast, streaming and social platforms, featuring remixed signature stings and high-impact placements. Internal research shows 73% of Americans remain determined to take a summer vacation, reinforcing the timing of these affordability-focused promotions.