Booking.com sees mood-driven travel shaping Australian demand in 2027
BKNG•Booking.com forecasts Australian travel in 2027 will favor mood-driven destinations, budget-conscious groups and personalized experiences. Its survey covered more than 28,000 travelers across 32 countries and territories, including over 1,000 Australians.
1. Travel trends forecast
Booking.com’s report forecasts nine travel trends for 2027, including demand for packages that exclude unused services and place greater emphasis on health and dietary preferences. It also expects travelers to use AI to manage work emails and administrative tasks during vacations.
