Boston Beer’s Sun Cruiser Official RTD Cocktail for 2026 U.S. Open
The Boston Beer Company’s Sun Cruiser secured a multi-year agreement as the Official Ready-to-Drink Cocktail for the U.S. Open and U.S. Women’s Open, debuting at Riviera and Shinnecock Hills during the 2026 championship season. Sun Cruiser is now the fastest-moving on-premise RTD and the fourth-largest RTD spirit offering nationally.
1. Partnership Details
The Boston Beer Company announced a multi-year deal naming Sun Cruiser the Official Ready-to-Drink Cocktail of the U.S. Open and U.S. Women’s Open Presented by Ally. The brand will debut on-site activations and hospitality integrations at Riviera Country Club and Shinnecock Hills during the 2026 championship season.
2. Market Position and Growth
Sun Cruiser has become the fastest-moving RTD cocktail in on-premise locations and ranks as the fourth-largest RTD spirit offering nationwide. Its lineup of iced teas and lemonades features premium vodka, real ingredients, 4.5% ABV, 100 calories and just 1 gram of sugar per 12-ounce serving.
3. Promotional and Retail Integration
Sun Cruiser will support the USGA championships through retail promotions, social campaigns and on-site hospitality activations. Tickets for both U.S. Open events are available on the official tournament websites, where Sun Cruiser branding and activations will drive fan engagement and sampling.