Braiin partners with Switchcraft to embed white-labelled utility and telecom switching infrastructure across its UK Living Infrastructure platform, targeting the £25 billion annual residential lifecycle services market. The integration uses Switchcraft's API to enable in-platform comparison, activation and management of electricity, gas, broadband and telecom, unlocking commission-based recurring revenue.
Braiin will leverage Switchcraft's white-labelled API infrastructure to integrate utility and telecom switching capabilities into its UK Living Infrastructure platform, enabling users to compare, activate and manage electricity, gas, broadband and telecom services directly within the Braiin environment.
The integration targets the estimated £25 billion annual UK residential lifecycle services market, driven by millions of residential moves, tenant transitions and recurring household service spend across energy, connectivity and property workflows.
Through commission-sharing economics tied to successful customer switches and ongoing platform usage, Braiin expects to unlock recurring revenue streams from electricity and gas switching, broadband and telecom enablement, tenant onboarding and connected household commerce.
This partnership strengthens Braiin's UK expansion strategy by enhancing the service-activation layer and allowing the company to focus on AI orchestration, customer acquisition and embedded distribution without building internal switching infrastructure.
