Brand Engagement Network, Cataneo partner on conversational AI ads for broadcast and streaming content - BNAI News | RalliesBrand Engagement Network, Cataneo partner on conversational AI ads for broadcast and streaming content
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BNAI• Brand Engagement Network and Cataneo partner on conversational AI ads
- Brand Engagement Network entered a collaboration with Cataneo to develop conversational advertising technology for broadcast and streaming TV.
- Technology aims to turn commercial breaks into real-time, one-to-one interactions with AI agents embedded in video content.
- System is designed to capture transactional data from viewer interactions, giving advertisers clearer measurement of actions and campaign performance.
- Partnership was announced at IBC2026, targeting connected TV as ad spending shifts toward streaming and commerce-enabled formats.
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