Brazilian companies scale up generative AI deployment, ISG says
III•III•III•III•Brazilian companies are moving generative AI into established operations and linking spending to business performance, an ISG report says. Investment is shifting toward cloud migration, GPU infrastructure and centralized data platforms, while data quality, skills gaps and leadership resistance could hinder deployment.
Brazilian enterprises are moving generative AI into established operations and prioritizing measurable returns over isolated pilots, ISG's 2026 report finds. Companies are tying AI spending to business performance and tightening production cost controls as usage rises.
Investment is shifting toward cloud migration, GPU infrastructure and centralized data platforms, while data quality remains a barrier to scaling. Adoption of AI agents is expected to start with repetitive tasks; workforce skill gaps and leadership resistance could slow deployment.
