Brazilian enterprises expand AWS AI adoption amid economic pressure, ISG says
AMZN•Brazilian enterprises are expanding AI, data management and application modernization using AWS as economic pressure increases demand for productivity. ISG says security, data residency and scrutiny of AI spending are shaping technology strategies.
1. AI adoption and budgets
ISG’s 2026 AWS ecosystem report finds Brazilian enterprises integrating AI, data management and application modernization as economic pressure heightens productivity demands. Growing AI adoption is increasing demand for local computing infrastructure, while security and data residency requirements shape technology strategies.
2. Midsize firms seek support
Companies are becoming more selective about application modernization and expanding financial management practices to assess AI spending and returns. Midsize companies represent significant demand for cloud, data and AI services but often lack internal capacity for transformation programs; they seek providers that combine implementation and ongoing operations within budgets suited to their size.
