Breckenridge Distillery Debuts 100 Proof Rye Whiskey at $34.99–39.99
TLRY•Breckenridge Distillery launched Breckenridge Rye Whiskey, a 100 proof (50% ABV) 80% rye mash expression priced $34.99–39.99. Produced at 9,600 feet in Colorado, it’s available in state retailers now and will reach national shelves summer 2026.
1. Product Launch
Breckenridge Distillery has introduced Breckenridge Rye Whiskey, a 100 proof (50% ABV) expression featuring an 80% rye mash bill. Crafted at 9,600 feet in the Colorado Rockies, the new release delivers notes of chocolate, cherry, honey, hay and a bold, lingering rye spice.
2. Availability and Pricing
The whiskey is currently available through Colorado retailers and online home delivery where permitted, with an MSRP range of $34.99 to $39.99. A national rollout is planned for summer 2026, positioning the product for broader market reach.
3. Strategic Context
This launch expands Tilray Brands’ spirits portfolio under the Breckenridge Distillery banner, leveraging its award-winning reputation to target growth in the high-rye whiskey segment. The new product could drive incremental revenue and enhance Tilray’s presence in premium craft spirits.
