Breckenridge Rum Cask Finish Wins Double Gold, Tilray Beer Hosts Multi-Brand July 4 Events
TLRY•Breckenridge Distillery won Double Gold and a 96-point score for its Rum Cask Finish at the New York International Spirits Competition, earning its sixth Colorado Distillery of the Year title. Tilray Beer’s eight brands host nationwide July 4 events with live music, fireworks and to-go beer deals to boost revenue.
1. Breckenridge Distillery Triumphs at NYISC
Breckenridge Distillery, a Tilray subsidiary, led its sweep of seven gold-or-better medals at the New York International Spirits Competition with its Rum Cask Finish earning Double Gold and a 96-point score, highlighted by unanimous gold-or-better votes. The distillery also secured Gold medals for its Cognac Cask Finish Whiskey, Peat Fetish, Vodka and Tequila Blanco and was named Colorado Distillery of the Year for the sixth time.
2. Tilray Beer Division Unveils Nationwide July 4 Activations
Tilray Beer is energizing the Fourth of July weekend with eight craft brands—SweetWater, 10 Barrel, Breckenridge Brewery, BrewDog, Montauk, Blue Point, Hop Valley and Terrapin—hosting live music, fireworks celebrations and exclusive to-go beer promotions at taprooms across the U.S. Highlights include SweetWater’s Peachtree Road Race kickoff, drone shows at Breckenridge, rooftop parties at BrewDog Las Vegas and family-friendly BBQ events in the Midwest.
3. Implications for Tilray’s Consumer Goods Strategy
These awards and seasonal activations aim to reinforce Tilray’s consumer packaged goods strategy by boosting brand visibility, driving on-premise and retail sales and showcasing the company’s diversified portfolio in spirits and craft beer ahead of the peak summer quarter.
