BrewDog Inverurie Reopens June 27 with One-Year Community Champions Program
TLRY•BrewDog Inverurie, owned by Tilray Brands, reopens June 27 with a one-year Community Champions model supporting local initiatives, fundraising and event programming. The bar will host live music, entertainment and offer free sample pints to the first 100 guests, as Tilray readies expansion across its UK venues.
1. Reopening and Community Champions Model
BrewDog Inverurie will officially reopen on June 27 under Tilray Brands ownership, introducing a Community Champions program for one year. This model grants local residents, OG Punks and organisations a formal role in shaping venue programming, event selection and fundraising partnerships.
2. Event Details and Guest Incentives
The reopening celebration starts at midday with live music and entertainment throughout the day. The first 100 guests will receive a free sample pint of a headliner beer or new release on a first-come, first-served basis.
3. Pilot Scope and Expansion Plans
Tilray will operate the bar while trialing the Community Champions model for up to one year to determine the optimal balance between corporate and community-led activities. Positive results could see the program rolled out across other UK BrewDog bars.
4. Menu Updates and Brand Refresh
Alongside the community initiative, BrewDog bars are launching 24 Tilray-owned American craft beers in the UK and unveiling a refreshed food menu with signature burgers, expanded plant-based options, upgraded sides, new Melts & Subs and an enhanced spirits lineup.
