Bridgeline Digital won a deal with a major plumbing, HVAC, fire protection, municipal products distributor to deploy HawkSearch across its eCommerce platform.
The rollout targets improved product discovery for a technical catalog exceeding 120,000 indexed records, supporting contractor and business-buyer search workflows.
HawkSearch is expected to add AI-driven search relevancy, part-number search enhancements, merchandising controls, recommendations and analytics to lift conversion and customer satisfaction.
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