Bridgeline Digital Deploys HawkSearch to Enhance Search, Merchandising for Industrial Supplier
Bridgeline Digital announced the successful launch of HawkSearch for a national industrial supplier, improving search relevancy, customer engagement, and merchandising control across its digital commerce platform. The deployment leverages fine-grained relevance tuning, Boost & Bury rules, unit-of-measure normalization, and personalized discovery via restriction-based filtering for authenticated customer groups.
1. Partnership Objectives
Bridgeline Digital partnered with a national industrial supplier to address weak search relevancy and low customer engagement on its eCommerce site. The supplier set clear goals to improve product discovery, engage authenticated users, and gain stronger merchandising control over ranked results.
2. Technical Implementation
HawkSearch was configured with fine-grained relevance tuning and Boost & Bury rules to precisely control product ranking and surface high-priority items. Measurement Conversion was enabled to normalize units of measure for consistent search results, while personalized discovery used restriction-based filtering for multiple customer groups.
3. Expected Benefits
The solution aims to increase conversion rates, average order value, and customer satisfaction by delivering more accurate, personalized search experiences. Bridgeline expects these enhancements to support long-term digital commerce growth through improved engagement and merchandising flexibility.