Bridgeline Digital says North American B2B distributor selects HawkSearch, AI shopping assistant
BLIN•Bridgeline wins distributor contract for HawkSearch deployment
Bridgeline Digital says it won a large North American B2B distributor contract to deploy HawkSearch across its eCommerce platform.
The customer also committed to roll out Smart Response and Search Assistant to add AI-assisted shopping and guided buyer interactions.
Selection followed a competitive evaluation, signaling rising enterprise demand for integrated search, merchandising, personalization, and AI shopping assistance.
