Bridgeline Secures HawkSearch Industrial Deal in Record 21-Day Sales Cycle
BLIN•Bridgeline closed a HawkSearch eCommerce deal with a U.S. industrial bearing distributor on BigCommerce in a record 21-day sales cycle, beating competitors with AI-driven search. The rollout will normalize units of measure, boost SKU and part-number accuracy, and deploy an AI Search Assistant to streamline B2B workflows.
1. Deal Details
Bridgeline Digital won a contract with a U.S. industrial bearing and motion-control distributor to integrate HawkSearch into its BigCommerce platform. The deal progressed from lead to signed agreement in a record 21 days, securing the business over multiple competing search providers based on advanced AI-driven capabilities.
2. Implementation Scope
The deployment will include unit of measure normalization to handle varied dimensional inputs, enhanced SKU and part-number search accuracy, and a conversational AI Search Assistant. These features aim to surface relevant products and technical content swiftly, reducing friction in specification-driven B2B purchasing.
3. Strategic Implications
This win bolsters Bridgeline’s footprint in the industrial eCommerce sector and expands its BigCommerce customer base. It underscores growing demand for AI-powered product discovery and may accelerate similar rapid-sales engagements with distributors requiring technical search solutions.
