BrilliA buys majority stake in Malaysia lingerie retailer Neubodi
BRIA•BrilliA bought a majority stake in Malaysia-based lingerie retailer Neubodi, effective Aug. 1, 2026; Neubodi targets FY2026 net sales of about $3 million and a net profit margin of 10% to 12%.
1. Retail expansion
The deal extends BrilliA beyond business-to-business supply and design into branded consumer retail across Southeast Asia. Neubodi operates 11 stores in Malaysia and sells through e-commerce and social-commerce channels. Co-founder Tan See See remains CEO, and Ooi Kit Joyce stays on the senior management team.
