BrilliA launches Jockey brand in Indonesia under five-year license deal - BRIA News | RalliesBrilliA launches Jockey brand in Indonesia under five-year license deal
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BRIA• BrilliA launches Jockey apparel in Indonesia
- BrilliA launched Jockey-branded apparel in Indonesia under a five-year exclusive trademark license signed in June 2026.
- The rollout runs through PT Mirae Asia Pasifik, using e-commerce marketplaces alongside its retail and wholesale distribution network.
- The initial range covers underwear, bras and loungewear; management flagged expansion into adjacent categories as the business scales.
- The move targets Indonesia’s more than 280 million consumers; Statista pegged the 2024 apparel market at about $22 billion to $23 billion.
- Financial terms of the license agreement were not disclosed.
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