British American Tobacco to Cut 5,500 Jobs, Outsource 3,500 Roles
BTI•British American Tobacco will cut 5,500 jobs and shift 3,500 positions to partners Accenture and ITC Infotech under its Fit2Win plan targeting £600 million in annual savings by 2028. Reductions span Costa Rica, Mexico, Poland, Romania, Malaysia, the UK and Singapore as it accelerates AI adoption.
1. Job Cuts and Outsourcing
British American Tobacco will eliminate roughly 5,500 international jobs and shift about 3,500 positions to partners including Accenture and ITC Infotech. Affected functions span offices in Costa Rica, Mexico, Poland, Romania, Malaysia, the UK supply chain and Singapore, with Pakistani roles moving to a local IT firm.
2. Fit2Win Restructuring and Savings Goals
These reductions form part of the Fit2Win initiative launched in 2025, under which BAT aims to realize £600 million in annual cost savings by 2028. The latest actions keep the company on track to meet its target.
3. AI Strategy and Regional Operations
BAT is leveraging partner analytics and AI capabilities to streamline processes, support employee upskilling and strengthen technology hubs in Malaysia and India. U.S.-based roles remain insulated from the current cuts to maintain domestic operations stability.
