BRP Debuts Experiences Platform with 225+ Destinations and 2M Rides
BRP Inc. has launched BRP Experiences, an online platform offering curated powersports adventures across a global network of over 225 destinations in 14 countries, leveraging its Ski-Doo, Lynx, Sea-Doo and Can-Am brands. Since 2021, the program has facilitated more than 2 million rides, expanding service-based engagement.
1. Platform Launch Overview
BRP Experiences officially launches as an online platform curated for powersports adventures. The platform replaces the Uncharted Society program and aims to offer guided snowmobile, watercraft and off-road experiences for riders of all skill levels under Ski-Doo, Lynx, Sea-Doo and Can-Am brands.
2. Global Network Scale
The platform features more than 225 destinations across 14 countries and collaborates with certified local outfitters to ensure safety and quality. Since 2021, over 2 million rides have been completed, highlighting strong customer engagement and brand reach.
3. Strategic Impact
By expanding into service-based offerings, BRP expects enhanced recurring revenue streams and deeper customer loyalty. Future enhancements include improved trip-planning tools, more curated destinations and social sharing features to drive platform growth and aftermarket sales.