BRP’s Can-Am plans major off-road product announcements every six months through 2030
DOOO•Can-Am sets a six-month announcement cadence
BRP’s Can-Am set a product cadence of major off-road announcements every six months for the next four years.
Management targets the No. 1 position in the off-road market, aiming to become the preferred OEM partner for global dealers.
Strategy points to heavier investment across the lineup
The strategy signals stepped-up R&D, design investment, product refresh cycles and marketing activity across the off-road lineup.
