Brunswick names Mercury Marine APAC GM Brad Zoelle as Boston Whaler President
Brunswick Boat Group appoints Brad Zoelle—formerly GM of Mercury Marine APAC—to President of Boston Whaler, succeeding Lenn Scholz. Jerry Newton joins as VP of Operations, bringing 25 years of operational leadership to drive product innovation and streamline Edgewater campus operations.
1. Leadership Changes at Boston Whaler
Brunswick Boat Group has elevated Brad Zoelle to President of Boston Whaler, replacing Lenn Scholz, who is leaving to pursue opportunities outside the company. Simultaneously, Jerry Newton has been named Vice President of Operations for Boston Whaler to bolster operational excellence.
2. Zoelle’s Track Record and Responsibilities
Zoelle brings extensive experience from his role as General Manager of Mercury Marine APAC, where he led international market expansion and growth across propulsion and parts segments. In his new position, he will oversee strategic vision, product innovation and commercial execution for the Boston Whaler brand.
3. Newton’s Operational Expertise
Newton contributes 25 years of operations leadership, including two years as President of Brunswick’s Venture Boat Group and 15 years at John Deere. His mandate will focus on optimizing production at the Edgewater campus and enhancing quality control and efficiency.
4. Strategic Outlook for Boston Whaler
Under Zoelle and Newton’s leadership, Boston Whaler aims to accelerate growth through streamlined operations, targeted product development and reinforced customer loyalty. Brunswick’s continued investments in innovation and campus improvements set the stage for the brand’s next phase of expansion.