Brunswick’s Mercury Marine Taps Sheffield Financial for Digital Engine Financing With Competitive Rates
Brunswick’s Mercury Marine has partnered with Sheffield Financial, a Truist Bank division, to offer digital retail financing for outboard engines and boat packages with competitive rates and online prequalification. Dealers gain seven-day marine underwriting support and integrated credit-to-dealership loan closing aimed at accelerating customer purchase decisions.
1. Partnership Launch
Sheffield Financial, a division of Truist Bank, and Mercury Marine have launched a retail financing partnership to simplify customer purchases of Mercury outboard engines and boat packages by integrating online shopping with in-dealership loan closing.
2. Financing Program Features
The program offers competitive installment rates, digital prequalification technology usable across marketing channels, and seven-day-a-week access to Sheffield’s specialized marine underwriting team for fast credit decisions.
3. Dealer and Customer Impact
By streamlining credit approval and purchase processes, the initiative addresses demand for fast, transparent financing and is expected to help Mercury dealers accelerate sales cycles and support Brunswick’s revenue growth.